/* ============================================================
   INSIGHT28 — Sistema de diseño
   Azul #0b1220 · Blanco #ffffff · Negro #000000 · Azul cielo #7dd7e3
   Tipografías: Roboto Condensed (títulos) · Archivo (subtítulos/texto)
   ============================================================ */

:root {
  /* Marca */
  --azul: #0b1220;
  --azul-800: #0f1830;
  --azul-700: #16213f;
  --blanco: #ffffff;
  --negro: #000000;
  --cielo: #7dd7e3;
  --cielo-soft: #a6e5ee;

  /* Neutros derivados */
  --text: #eaf2f5;
  --text-dim: #9fb0be;
  --text-faint: #64758a;
  --line: rgba(125, 215, 227, 0.14);
  --line-soft: rgba(255, 255, 255, 0.07);
  --card: rgba(255, 255, 255, 0.026);
  --card-hover: rgba(125, 215, 227, 0.05);

  /* Tipografía */
  --f-title: "Roboto Condensed", "Archivo", system-ui, sans-serif;
  --f-body: "Archivo", system-ui, sans-serif;

  /* Layout */
  --maxw: 1180px;
  --pad: clamp(20px, 5vw, 64px);
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  font-family: var(--f-body);
  font-weight: 300;
  color: var(--text);
  background: var(--azul);
  line-height: 1.6;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
a { color: inherit; text-decoration: none; }
ul, ol { list-style: none; }
em { font-style: normal; color: var(--cielo); }
::selection { background: var(--cielo); color: var(--azul); }

/* ---------- Fondo con gradientes ---------- */
.bg-field { position: fixed; inset: 0; z-index: -1; overflow: hidden; background:
    radial-gradient(120% 90% at 50% -10%, #10203c 0%, var(--azul) 55%, #070b14 100%); }
.glow { position: absolute; border-radius: 50%; filter: blur(90px); opacity: 0.5; }
.glow--1 {
  width: 60vw; height: 60vw; top: -18vw; left: -10vw;
  background: radial-gradient(circle, rgba(125,215,227,0.35), transparent 68%);
  animation: drift1 22s var(--ease) infinite alternate;
}
.glow--2 {
  width: 48vw; height: 48vw; bottom: -14vw; right: -8vw;
  background: radial-gradient(circle, rgba(125,215,227,0.18), transparent 70%);
  animation: drift2 28s var(--ease) infinite alternate;
}
@keyframes drift1 { to { transform: translate(12vw, 10vw) scale(1.15); } }
@keyframes drift2 { to { transform: translate(-10vw, -8vw) scale(1.1); } }
.grain {
  position: absolute; inset: 0; opacity: 0.04; pointer-events: none;
  background-repeat: repeat; background-size: 180px 180px;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='180' height='180' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* ---------- Tipografía base ---------- */
.h2 {
  font-family: var(--f-title);
  font-weight: 700;
  font-size: clamp(1.9rem, 4.5vw, 3.2rem);
  line-height: 1.04;
  letter-spacing: -0.01em;
  text-transform: none;
}
.tag {
  display: inline-block;
  font-family: var(--f-body);
  font-weight: 500;
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--cielo);
  padding: 6px 14px;
  border: 1px solid var(--line);
  border-radius: 100px;
  margin-bottom: 22px;
}
.tag--light { border-color: rgba(11,18,32,0.2); color: var(--azul); background: rgba(11,18,32,0.06); }

/* ---------- Layout helpers ---------- */
.container { width: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--pad); }
.section { padding-block: clamp(72px, 12vw, 150px); position: relative; }
.section__head { max-width: 720px; margin-bottom: clamp(40px, 6vw, 70px); }
.section__lead { color: var(--text-dim); font-size: clamp(1rem, 1.6vw, 1.15rem); margin-top: 18px; max-width: 560px; }

/* ============================================================
   NAV
   ============================================================ */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 100;
  display: flex; align-items: center; gap: 28px;
  padding: 18px var(--pad);
  transition: background 0.4s var(--ease), padding 0.4s var(--ease), border-color 0.4s;
  border-bottom: 1px solid transparent;
}
.nav.is-scrolled {
  background: rgba(9, 14, 24, 0.72);
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  padding-block: 12px;
  border-bottom-color: var(--line-soft);
}
.nav__brand { display: flex; align-items: center; gap: 11px; color: var(--cielo); }
.nav__logo { height: 34px; width: auto; display: block; transition: height 0.4s var(--ease); }
.nav.is-scrolled .nav__logo { height: 30px; }
.nav__mark { width: 30px; height: 30px; flex: none; }
.nav__word { font-family: var(--f-title); font-weight: 700; font-size: 1.25rem; letter-spacing: 0.01em; color: var(--blanco); }
.nav__accent { color: var(--cielo); }
.nav__links { display: flex; gap: 30px; margin-left: auto; }
.nav__links a {
  font-size: 0.92rem; font-weight: 300; color: var(--text-dim);
  position: relative; transition: color 0.25s;
}
.nav__links a::after {
  content: ""; position: absolute; left: 0; bottom: -5px; width: 0; height: 1px;
  background: var(--cielo); transition: width 0.3s var(--ease);
}
.nav__links a:hover { color: var(--text); }
.nav__links a:hover::after { width: 100%; }
.nav__toggle { display: none; }

/* ---------- Botones ---------- */
.btn {
  --bg: transparent;
  display: inline-flex; align-items: center; gap: 10px;
  font-family: var(--f-body); font-weight: 500; font-size: 0.95rem;
  padding: 14px 26px; border-radius: 100px; cursor: pointer;
  border: 1px solid var(--cielo); color: var(--cielo); background: var(--bg);
  transition: transform 0.25s var(--ease), background 0.3s, color 0.3s, box-shadow 0.3s;
  white-space: nowrap;
}
.btn__arrow { width: 18px; height: 18px; transition: transform 0.3s var(--ease); }
.btn:hover .btn__arrow { transform: translateX(4px); }
.btn--primary {
  background: var(--cielo); color: var(--azul); border-color: var(--cielo);
  box-shadow: 0 8px 30px -10px rgba(125,215,227,0.6);
}
.btn--primary:hover { transform: translateY(-2px); box-shadow: 0 14px 40px -10px rgba(125,215,227,0.7); }
.btn--ghost { border-color: var(--line); color: var(--text); }
.btn--ghost:hover { border-color: var(--cielo); color: var(--cielo); }
.btn--sm { padding: 10px 18px; font-size: 0.86rem; }
.btn--lg { padding: 17px 34px; font-size: 1.02rem; }

/* ============================================================
   HERO
   ============================================================ */
.hero {
  min-height: 100svh; position: relative;
  display: flex; align-items: center;
  padding: 120px var(--pad) 80px;
}
.hero__inner { max-width: 900px; position: relative; z-index: 2; }
.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-size: 0.8rem; letter-spacing: 0.06em; color: var(--text-dim);
  font-weight: 400; margin-bottom: 28px;
}
.eyebrow__dot { width: 8px; height: 8px; border-radius: 50%; background: var(--cielo); box-shadow: 0 0 0 0 rgba(125,215,227,0.5); animation: pulse 2.4s infinite; }
@keyframes pulse { 0% { box-shadow: 0 0 0 0 rgba(125,215,227,0.5);} 70% { box-shadow: 0 0 0 12px rgba(125,215,227,0);} 100% { box-shadow: 0 0 0 0 rgba(125,215,227,0);} }

.hero__title {
  font-family: var(--f-title); font-weight: 700;
  font-size: clamp(2.5rem, 7vw, 5.4rem);
  line-height: 0.98; letter-spacing: -0.015em; margin-bottom: 30px;
}
.hero__sub {
  font-size: clamp(1.05rem, 1.9vw, 1.3rem); color: var(--text-dim);
  max-width: 620px; font-weight: 300; line-height: 1.55;
}
.hero__cta { display: flex; gap: 16px; margin-top: 40px; flex-wrap: wrap; }
.hero__meta {
  display: flex; align-items: center; gap: 26px; margin-top: 56px; flex-wrap: wrap;
}
.hero__meta div:not(.hero__meta-sep) { display: flex; flex-direction: column; }
.hero__meta strong { font-family: var(--f-title); font-weight: 700; font-size: 1.8rem; color: var(--blanco); line-height: 1; }
.hero__meta span { font-size: 0.82rem; color: var(--text-faint); margin-top: 4px; max-width: 140px; }
.hero__meta-sep { width: 1px; height: 34px; background: var(--line-soft); }

/* Órbita decorativa */
.hero__orbit {
  position: absolute; right: -6vw; top: 50%; transform: translateY(-50%);
  width: min(46vw, 560px); z-index: 1; pointer-events: none; opacity: 0.9;
}
.orbit { width: 100%; height: auto; overflow: visible; }
.orbit__ring { fill: none; stroke: var(--cielo); transform-origin: 200px 200px; }
.orbit__ring--out { stroke-width: 1.4; opacity: 0.35; animation: spin 40s linear infinite; }
.orbit__ring--in { stroke-width: 1; opacity: 0.22; animation: spin 26s linear infinite reverse; }
.orbit__dot { fill: var(--cielo); transform-origin: 200px 200px; animation: spin 12s linear infinite; }
.orbit__dot--2 { animation-duration: 18s; opacity: 0.7; }
@keyframes spin { to { transform: rotate(360deg); } }

.scroll-cue {
  position: absolute; bottom: 30px; left: var(--pad); z-index: 2;
  width: 24px; height: 40px; border: 1px solid var(--line); border-radius: 20px;
  display: grid; place-items: start center; padding-top: 8px;
}
.scroll-cue span { width: 4px; height: 8px; border-radius: 4px; background: var(--cielo); animation: cue 1.8s var(--ease) infinite; }
@keyframes cue { 0%,100% { transform: translateY(0); opacity: 1; } 50% { transform: translateY(10px); opacity: 0.2; } }

/* ============================================================
   MANIFIESTO
   ============================================================ */
.manifesto { padding: clamp(80px, 14vw, 170px) var(--pad); border-block: 1px solid var(--line-soft); }
.manifesto__text {
  font-family: var(--f-title); font-weight: 500;
  font-size: clamp(1.7rem, 4.6vw, 3.6rem); line-height: 1.12;
  letter-spacing: -0.01em; max-width: 1000px; margin-inline: auto; text-align: center;
}
.manifesto__sub {
  font-family: var(--f-body); font-weight: 300;
  font-size: clamp(1rem, 1.9vw, 1.3rem); line-height: 1.5; color: var(--text-dim);
  max-width: 620px; margin: 22px auto 0; text-align: center;
}

/* ============================================================
   PROBLEMA
   ============================================================ */
.grid-2 { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(30px, 6vw, 80px); align-items: start; }
.problem__body p { color: var(--text-dim); font-size: 1.08rem; margin-bottom: 24px; }
.ticklist { display: grid; gap: 14px; }
.ticklist li {
  position: relative; padding-left: 30px; color: var(--text); font-size: 1rem;
}
.ticklist li::before {
  content: ""; position: absolute; left: 0; top: 9px; width: 14px; height: 14px;
  border-radius: 50%; border: 1.5px solid var(--cielo);
  background: radial-gradient(circle, var(--cielo) 34%, transparent 38%);
}

/* ============================================================
   SERVICIOS
   ============================================================ */
.cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.card {
  position: relative; padding: 34px 30px; border-radius: 18px;
  background: var(--card); border: 1px solid var(--line-soft);
  transition: transform 0.4s var(--ease), border-color 0.4s, background 0.4s;
  overflow: hidden;
}
.card::before {
  content: ""; position: absolute; inset: 0; opacity: 0;
  background: radial-gradient(120% 80% at 50% 0%, rgba(125,215,227,0.12), transparent 60%);
  transition: opacity 0.4s;
}
.card:hover { transform: translateY(-6px); border-color: var(--line); background: var(--card-hover); }
.card:hover::before { opacity: 1; }
.card__num {
  font-family: var(--f-title); font-weight: 700; font-size: 1rem;
  color: var(--cielo); letter-spacing: 0.1em; margin-bottom: 20px;
  display: inline-block; padding-bottom: 6px; border-bottom: 2px solid var(--line);
}
.card__title { font-family: var(--f-title); font-weight: 700; font-size: 1.55rem; margin-bottom: 12px; }
.card__desc { color: var(--text-dim); font-size: 0.98rem; margin-bottom: 22px; }
.card__list { display: grid; gap: 10px; }
.card__list li { position: relative; padding-left: 20px; font-size: 0.92rem; color: var(--text); }
.card__list li::before { content: ""; position: absolute; left: 0; top: 0.6em; width: 8px; height: 1.5px; background: var(--cielo); }

/* ============================================================
   MÉTODO
   ============================================================ */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.step {
  position: relative; padding-top: 30px; border-top: 1px solid var(--line-soft);
  transition: border-color 0.4s;
}
.step:hover { border-top-color: var(--cielo); }
.step__index {
  font-family: var(--f-title); font-weight: 700; font-size: 2.4rem;
  color: transparent; -webkit-text-stroke: 1px var(--text-faint);
  display: block; margin-bottom: 16px; transition: -webkit-text-stroke-color 0.4s, color 0.4s;
}
.step:hover .step__index { -webkit-text-stroke-color: var(--cielo); }
.step__title { font-family: var(--f-title); font-weight: 700; font-size: 1.25rem; margin-bottom: 10px; }
.step p { color: var(--text-dim); font-size: 0.95rem; }

/* ============================================================
   MÉTRICAS
   ============================================================ */
.dashboard {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px;
  background: var(--line-soft); border: 1px solid var(--line-soft);
  border-radius: 18px; overflow: hidden;
}
.stat { background: var(--azul-800); padding: 40px 30px; transition: background 0.4s; }
.stat:hover { background: var(--azul-700); }
.stat__value {
  font-family: var(--f-title); font-weight: 700;
  font-size: clamp(2.6rem, 5vw, 3.6rem); line-height: 1; color: var(--cielo);
  letter-spacing: -0.01em;
}
.stat__label { margin-top: 14px; color: var(--text-dim); font-size: 0.9rem; }
.metrics__chips { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 32px; }
.chip {
  font-size: 0.85rem; color: var(--text-dim); padding: 9px 18px;
  border: 1px solid var(--line-soft); border-radius: 100px; transition: all 0.3s;
}
.chip:hover { border-color: var(--cielo); color: var(--cielo); transform: translateY(-2px); }

/* ============================================================
   NOSOTROS
   ============================================================ */
.why__grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; background: var(--line-soft); border: 1px solid var(--line-soft); border-radius: 18px; overflow: hidden; }
.why__item { background: var(--azul-800); padding: 40px; transition: background 0.4s; }
.why__item:hover { background: var(--azul-700); }
.why__item h3 { font-family: var(--f-title); font-weight: 700; font-size: 1.4rem; margin-bottom: 10px; color: var(--blanco); }
.why__item h3::before { content: "→ "; color: var(--cielo); }
.why__item p { color: var(--text-dim); font-size: 0.98rem; }

/* ============================================================
   CTA
   ============================================================ */
.cta { padding-block: 0; }
.cta__inner {
  background: linear-gradient(135deg, var(--cielo) 0%, var(--cielo-soft) 100%);
  color: var(--azul); border-radius: 28px;
  padding: clamp(50px, 8vw, 90px) clamp(30px, 6vw, 80px);
  text-align: center; position: relative; overflow: hidden;
}
.cta__inner::after {
  content: ""; position: absolute; width: 340px; height: 340px; border-radius: 50%;
  border: 40px solid rgba(11,18,32,0.05); right: -120px; bottom: -160px;
}
.cta__title {
  font-family: var(--f-title); font-weight: 700; color: var(--azul);
  font-size: clamp(2rem, 5vw, 3.4rem); line-height: 1.02; margin-bottom: 18px;
  max-width: 760px; margin-inline: auto; position: relative;
}
.cta__sub { color: rgba(11,18,32,0.72); font-size: 1.1rem; max-width: 560px; margin: 0 auto 34px; position: relative; }
.cta__actions { display: flex; flex-direction: column; align-items: center; gap: 22px; position: relative; }
.cta .btn--primary { background: var(--azul); color: var(--cielo); border-color: var(--azul); box-shadow: 0 12px 40px -12px rgba(11,18,32,0.5); }
.cta .btn--primary:hover { transform: translateY(-2px); box-shadow: 0 18px 50px -12px rgba(11,18,32,0.6); }
.cta__phones { display: flex; gap: 22px; font-family: var(--f-title); font-weight: 700; font-size: 1.1rem; }
.cta__phones a { color: var(--azul); border-bottom: 2px solid rgba(11,18,32,0.25); transition: border-color 0.3s; }
.cta__phones a:hover { border-color: var(--azul); }

/* ============================================================
   FOOTER
   ============================================================ */
.footer { border-top: 1px solid var(--line-soft); padding-top: 60px; padding-bottom: 30px; margin-top: 80px; }
.footer__inner { display: flex; justify-content: space-between; gap: 40px; flex-wrap: wrap; padding-bottom: 40px; }
.footer__brand { display: flex; flex-direction: column; gap: 6px; }
.footer__brand > span { font-family: var(--f-title); font-weight: 700; font-size: 1.3rem; display: flex; align-items: center; }
.footer__logo { height: 50px; width: 50px; object-fit: contain; display: block; margin-bottom: 16px; }
.footer__mark { width: 34px; height: 34px; color: var(--cielo); margin-bottom: 6px; }
.footer__tag { color: var(--text-faint); font-size: 0.88rem; }
.footer__nav, .footer__social { display: flex; flex-direction: column; gap: 12px; }
.footer__nav a, .footer__social a { color: var(--text-dim); font-size: 0.92rem; transition: color 0.25s; }
.footer__nav a:hover, .footer__social a:hover { color: var(--cielo); }
.footer__legal {
  display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap;
  padding-top: 26px; border-top: 1px solid var(--line-soft);
  color: var(--text-faint); font-size: 0.85rem;
}
.footer__legal a:hover { color: var(--cielo); }

/* ============================================================
   ANIMACIONES DE SCROLL
   ============================================================ */
[data-reveal] { opacity: 0; transform: translateY(28px); transition: opacity 0.8s var(--ease), transform 0.8s var(--ease); }
[data-reveal].is-in { opacity: 1; transform: none; }

/* Reveal por palabras / líneas */
.split-word { display: inline-block; overflow: hidden; vertical-align: top; }
.split-word > span {
  display: inline-block; transform: translateY(105%);
  transition: transform 0.7s var(--ease);
}
.split-word.is-in > span { transform: translateY(0); }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: 0.001ms !important; animation-iteration-count: 1 !important; transition-duration: 0.001ms !important; }
  [data-reveal] { opacity: 1; transform: none; }
  .split-word > span { transform: none; }
  html { scroll-behavior: auto; }
}

/* ---------- Hero: bloque de ubicación ---------- */
.hero__region { display: flex; flex-direction: column; }
.hero__meta-loc { font-size: 1.05rem !important; line-height: 1.2; white-space: nowrap; }
.hero__region-cities { white-space: nowrap; }

/* ---------- Método: CTA ---------- */
.method__cta { margin-top: clamp(40px, 6vw, 64px); text-align: center; }

/* ---------- Footer: legal centrado ---------- */
.footer__legal--center { justify-content: center; text-align: center; }

/* ---------- Problema: cita destacada ---------- */
.problem__quote {
  margin-top: 28px; padding-left: 22px; border-left: 2px solid var(--cielo);
  font-family: var(--f-title); font-weight: 500; font-size: clamp(1.15rem, 2vw, 1.4rem);
  line-height: 1.3; color: var(--text);
}

/* ============================================================
   PERFORMANCE (interactivo)
   ============================================================ */
.perf__panel {
  border: 1px solid var(--line-soft); border-radius: 22px;
  background: var(--azul-800); padding: clamp(20px, 3vw, 36px);
}
.perf__tabs { display: flex; align-items: center; gap: 10px; flex-wrap: wrap; margin-bottom: 32px; }
.perf__tab {
  font-family: var(--f-body); font-weight: 500; font-size: 0.92rem; color: var(--text-dim);
  padding: 10px 20px; border-radius: 100px; border: 1px solid var(--line-soft);
  background: transparent; cursor: pointer; transition: color .3s, background .3s, border-color .3s, transform .2s;
}
.perf__tab:hover { color: var(--text); border-color: var(--line); transform: translateY(-1px); }
.perf__tab.is-active { color: var(--azul); background: var(--cielo); border-color: var(--cielo); }
.perf__demo {
  margin-left: auto; font-size: 0.7rem; letter-spacing: .12em; text-transform: uppercase;
  color: var(--text-faint); border: 1px dashed var(--line); padding: 6px 12px; border-radius: 100px;
}

.perf__grid { display: grid; grid-template-columns: 1.35fr 1fr; gap: 34px; align-items: center; }

.funnel { display: grid; gap: 20px; }
.funnel__row { display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 9px; }
.funnel__label { font-size: 0.9rem; color: var(--text-dim); }
.funnel__val { font-family: var(--f-title); font-weight: 700; font-size: 1.25rem; color: var(--text); }
.funnel__track { height: 15px; border-radius: 8px; background: rgba(255,255,255,0.05); overflow: hidden; }
.funnel__fill {
  display: block; height: 100%; width: 0; border-radius: 8px; position: relative;
  background: linear-gradient(90deg, rgba(125,215,227,0.45), var(--cielo));
  transition: width 1s var(--ease);
}
.funnel__fill::after {
  content: ""; position: absolute; inset: 0; transform: translateX(-100%);
  background: linear-gradient(90deg, transparent, rgba(255,255,255,0.35), transparent);
  animation: shimmer 2.8s var(--ease) infinite;
}
@keyframes shimmer { to { transform: translateX(100%); } }
.funnel__stage--goal .funnel__fill {
  background: linear-gradient(90deg, var(--cielo), #b9ecf3);
  box-shadow: 0 0 22px -4px rgba(125,215,227,0.65);
}
.funnel__stage--goal .funnel__val { color: var(--cielo); }

.perf__kpis { display: grid; gap: 14px; }
.perf__kpi { border: 1px solid var(--line-soft); border-radius: 14px; padding: 18px 20px; background: rgba(255,255,255,0.02); }
.perf__kpi-val { display: block; font-family: var(--f-title); font-weight: 700; font-size: 2rem; line-height: 1; color: var(--cielo); }
.perf__kpi-label { display: block; margin-top: 7px; font-weight: 500; font-size: 0.95rem; color: var(--text); }
.perf__kpi-note { display: block; margin-top: 3px; font-size: 0.8rem; color: var(--text-faint); }

.perf__chips { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 30px; padding-top: 26px; border-top: 1px solid var(--line-soft); }

/* ============================================================
   REGLAS DEL JUEGO
   ============================================================ */
.rules__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.rules__col { border: 1px solid var(--line-soft); border-radius: 18px; padding: clamp(28px, 4vw, 40px); background: var(--azul-800); }
.rules__col--yes { border-color: var(--line); background: linear-gradient(180deg, rgba(125,215,227,0.07), rgba(255,255,255,0.02)); }
.rules__title { font-family: var(--f-title); font-weight: 700; font-size: 1.45rem; margin-bottom: 24px; display: flex; align-items: center; gap: 12px; }
.rules__col--no .rules__title { color: var(--text-dim); }
.rules__col--no .rules__title::before { content: "✕"; color: #ff8a8a; }
.rules__col--yes .rules__title { color: var(--blanco); }
.rules__col--yes .rules__title::before { content: "✓"; color: var(--cielo); }
.rules__list { display: grid; gap: 16px; }
.rules__list li { position: relative; padding-left: 26px; font-size: 1rem; line-height: 1.5; }
.rules__col--no .rules__list li { color: var(--text-dim); }
.rules__col--no .rules__list li::before { content: "—"; position: absolute; left: 0; color: var(--text-faint); }
.rules__col--yes .rules__list li { color: var(--text); }
.rules__col--yes .rules__list li::before {
  content: ""; position: absolute; left: 2px; top: 0.35em; width: 9px; height: 5px;
  border-left: 2px solid var(--cielo); border-bottom: 2px solid var(--cielo); transform: rotate(-45deg);
}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 960px) {
  .cards { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr 1fr; }
  .dashboard { grid-template-columns: 1fr 1fr; }
  .perf__grid { grid-template-columns: 1fr; gap: 28px; }
  .hero__orbit { opacity: 0.4; right: -20vw; }
}
@media (max-width: 720px) {
  .nav__links { display: none; }
  .nav .btn--sm { display: none; }
  .nav__toggle {
    display: flex; flex-direction: column; gap: 5px; margin-left: auto;
    background: none; border: none; cursor: pointer; padding: 8px;
  }
  .nav__toggle span { width: 24px; height: 2px; background: var(--text); transition: 0.3s; }
  .nav.is-open .nav__toggle span:first-child { transform: translateY(3.5px) rotate(45deg); }
  .nav.is-open .nav__toggle span:last-child { transform: translateY(-3.5px) rotate(-45deg); }
  .nav.is-open .nav__links {
    display: flex; position: absolute; top: 100%; left: 0; right: 0;
    flex-direction: column; gap: 4px; padding: 20px var(--pad) 28px;
    background: rgba(9,14,24,0.96); backdrop-filter: blur(16px);
    border-bottom: 1px solid var(--line-soft);
  }
  .nav.is-open .nav__links a { padding: 10px 0; font-size: 1.05rem; }

  .grid-2 { grid-template-columns: 1fr; }
  .why__grid { grid-template-columns: 1fr; }
  .rules__grid { grid-template-columns: 1fr; }
  .hero__meta-sep { display: none; }
  .hero__orbit { display: none; }
  .cta__phones { flex-direction: column; gap: 10px; }
}
@media (max-width: 460px) {
  .steps, .dashboard { grid-template-columns: 1fr; }
}

/* ============================================================
   MÓVIL — Carruseles y ajustes específicos (solo ≤ 720px)
   ============================================================ */
@media (max-width: 720px) {
  /* Carrusel horizontal con scroll-snap (Servicios, KPIs, Método) */
  .cards,
  .perf__kpis,
  .steps {
    display: flex;
    flex-wrap: nowrap;
    overflow-x: auto;
    overflow-y: hidden;
    scroll-snap-type: x mandatory;
    -webkit-overflow-scrolling: touch;
    scroll-padding: 0 var(--pad);
    gap: 14px;
    padding-bottom: 4px;
    position: relative;
    scrollbar-width: none;
    max-width: 100%;
  }
  .cards::-webkit-scrollbar,
  .perf__kpis::-webkit-scrollbar,
  .steps::-webkit-scrollbar { display: none; }

  .cards > .card,
  .perf__kpis > .perf__kpi,
  .steps > .step {
    flex: 0 0 84%;
    scroll-snap-align: center;
    /* En carrusel las tarjetas se muestran siempre (sin reveal por-item) */
    opacity: 1 !important;
    transform: none !important;
  }
  .perf__kpis > .perf__kpi { flex-basis: 76%; }
  /* La ficha de método necesita su línea superior visible como slide */
  .steps > .step { border-top-color: var(--cielo); padding-top: 24px; }

  /* 2.2 — Ocultar la lista de chips de KPIs en móvil */
  .perf__chips { display: none; }

  /* 4 — Omitir "Por qué Insight28" en móvil */
  #nosotros { display: none; }

  /* Pista visual de que es deslizable */
  .cards, .perf__kpis, .steps { cursor: grab; }
}